John and Luna


I first stumbled across T’s account through one of her brand reps and was instantly drawn to her warmth, gratitude to her followers and motivation. Her beautiful jewellery is all hand made using sterling silver, gold or rose gold and using only AAA quality pearls. It was so nice to find out that she was also a fellow Sydney-sider as well. I love how she is now pursuing her business full time after quitting her day job but most of all, I love the story behind why she started John and Luna. Code ALANA10 will take 10% off your purchase for 48 hours only!

Tell me a little bit about yourself. What don’t we know?

Hi! My name is Teresa and I am the owner of John and Luna a small jewellery brand based in the North West of Sydney! Something you don’t know is that I had a youtube channel years ago where I would sing and play guitar! The channel is still on youtube..

How did the idea of your business come about? What do you do?

I love jewellery but I get really bored very easily, When I was younger, I used to tear my jewellery apart and make an entire new piece! I didn’t ever think I would be starting a jewellery business! The idea came about 4 years ago when I lost my father, making jewellery became a form of therapy for me to keep his memory alive, it kept me going through the darkest time of my life.

How many hours do you work? What does a typical day look like for you?

I can’t count the hours I work a day haha! I am literally working all the time! A typical day would be going straight to my computer and check all my emails and try my best to reply to all of them, then I would start processing orders that would entail making jewellery, packing, going to the post office! In between processing orders, I will update our website, edit photos and create content for social media. Being a one woman show can get a little crazy sometimes! 

What has been the most satisfying moment for your business so far?

The most satisfying moment is everyday when I see amazing women from all over the world wearing John and Luna, that makes my day every day!

How do you define success?

There isn’t one definition for success, I truly believe it’s different for everyone! For me it’s seeing amazing women choosing to wear John and Luna, that in itself is success to me. 

Are there any new designs coming up? Any hints of what may come next?

Haha! I have a lot of people asking me this… the answer is a yes… but unfortunately I won’t be giving any hints – it’s top secret!

Who has been your greatest inspiration?

My Mum. She also owns a small business and she is the hardest working woman I know. She has taught me everything I know about business and I can’t thank you enough for her wisdom. 

What is your greatest fear and how do you manage it?

My greatest fear is the unknown. I hate not knowing how things will turn out but it’s a part of life that I am slowly starting to accept!

Where do you go on a night out?

I don’t really go out but when I do I like to go out for dinners with my friends. I don’t have a particular place I go to, I like to try everything!

If you had unlimited resources for your business, what would you do?

I would set up a physical store, something I have always dreamt of!

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