Ponchik Babies + Kids


@ponchikbabieskids - Archie - Moss Green Overalls, Pebble Rib, Mulberry Beanie + Eva (owner) 2

If you’re looking for those soft, timeless colours in children’s pieces to wear over and over, then look no further than Melbourne based business, Ponchik Babies + Kids. Our children have been wearing clothing from Ponchik Babies + Kids since they were little tiny babies! I loved everything about this business – the staple pieces, the neutral tones, the size range available, that I could do my whole season shop at one business, the designs, service and the amazing quality of their pieces which have been handed down between my children and still last all the dirt play, crawling, food messes and have seen my children through all their milestones. We have an exclusive code WUWU15 which will give you 15% off their entire website.

How did you come up with the name of your business?

Great question! In Russian heritage, beautiful, chubby bubs are affectionately called Ponchik, and so was my son Archie. My Mum was born in the former Soviet Union and we try to incorporate Russian in our household as much as we can.

What do you sell?

Timeless cotton pieces that look gorgeous for dress and play.

How did you get the idea to start Ponchik?

When Archie was four months old I was really struggling with letting go of my prior corporate life and straight into motherhood. I felt like I still needed a bit of business to help me through. Honestly, in the beginning I thought it would be a hobby. Now I can’t quite believe where the business has gone and we’re now stocked in over 80 stores around Australia and NZ.

What is your business background?

I studied a Bachelor of Business at uni, then went to the Melbourne School of Fashion to study Fashion Business. My first job out of uni was with a major footwear retailer in the planning department. I was there for around 8 years. I am also a yoga teacher and before becoming a mumma taught yoga full time for a year.

Where do you get inspiration for your designs and new collections?

Really it comes to me in dreams, fabrics, colours, designs. So I have to make sure I wake myself up properly to write it all down! Also, I design what I want Archie to wear, and if I had a girl what I would want her to wear 🙂

What is important to you for your business?

A good quality product, a happy production team and happy customers is of massive importance.

What motivates you?

Alana, I am loving these questions! If you ask my husband, I wake up happy and positive most mornings (just need a good night’s sleep!), I am a little bit of a perfectionist and very dedicated to things I am a part of and care about. So I think that is motivation enough for me. Also, running this business gives me endorphins I am pretty sure – so I keep coming back to my desk daily excited!

A question for a bit of fun now… would you rather smell like rotten eggs for a day or dead fish?

Ew! Can I change this question? Haha! Neither, really!

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